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Saturday 5th February 2011

Frank Setchfield featured on BBC East Midlands Today

Watch the excellent report by Jeremy Nicholas

Meeting Jeremy Nicholas was a daunting prospect-well after all he is a West Ham fan. However his razor sharp wit and repartee helped the interview along effortlessly. Hopefully what comes across is Frank's love for the hobby and the never ending research that makes it a lot of fun. Failing that if you suffer from insomnia this may just help!

I would love someone to give me honky tonk love

If you watch the video you will see that Frank is in need of Honky Tonk Love - a badge that was issued in 1970 to promote the Walls iced lolly 'LUV' This is a good example of how a previously long lost promotitonal campaign throws up old badges that become queries for collectors. Watch and discover what led Frank to this amazing discovery, maybe you have a spare Honky Tonk Love?

The video reveals that Jeremy also had World Cup Willie. If you think that is a medical condition then you must be too young to remember 1966. A good illustration of the way badges can combine fun, social history, and design.


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About the author

Frank Setchfield is the author of The Official Badge Collectors Guide from the 1890s to the 1980s and has written countless articles on badges for various publications.


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